Research on the Information Sharing Behavior of Personal Interests Virtual Communities Based on Relationship Marketing Theory
碩士 === 國立屏東科技大學 === 企業管理系所 === 102 === With the rapid development of internet, virtual community has become an import information sharing platform. How to enhance the information sharing intension of virtual community members is a critical issue. Most previous studies according to social exchange or...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69331569004492785339 |