A Study of Penghu’s Offshore Platform Experiential Marketing, Tourists Satisfaction and Willingness to Revisit

碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究在職專班 === 102 === Abstract This study aimed to investigate the causal relationship of Penghu’s offshore platform experiential marketing, tourists satisfaction and willingness to revisit, as an attempt to construct a causal model and to explore different correlation of Pe...

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Bibliographic Details
Main Authors: Chang-Ming Liu, 劉昌明
Other Authors: Chun-Chieh Hu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/98687718754331311780