The Effect of Internet Advertisment on Use Pet Websites:A Theory of planned Behavior Perspective

• Main Authors: Sheng-yuan Yu, 尤聖元
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/59212031380496320161

碩士 === 國立屏東商業技術學院 === 資訊管理系(所) === 102 === Recently, pet is become very important in the minds of people. Pet products, pet services are very important. Therefore, promote pet websites can increase income. In this study, theory of planned behavior, banner advertisement, keywords advertisement, social network advertisement, internet advertisement searching skill, pet websites usage value, consumer satisfaction for explore the factor to use pet websites. The study by questionnaire survey method( N=301) to collect consumer views of the use pet websites. This study has four result: (1)Have pet consumer model1(Internet Advertisement); (2) Have pet consumer model2(Use); (3)No pet consumer model1 (Internet Advertisement); (4) No pet consumer model2(Use). Finally, the implications for academic and practical of this study are discussed.