EFFECTS OF ADVERTISING ENGLISH ON ENGLISH LEARNING

• Main Authors: Lilan Liu, 劉麗蘭
• Other Authors: Chingchi Chen
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/45138834902298093431

碩士 === 國立高雄師範大學 === 英語學系 === 102 === Abstract The purpose of this study is to explore the effects of Advertising English on Learning English as Foreign Language (EFL) of vocational high school students. It also aims to study whether the students’ English learning attitudes and scores improved through the teaching of related Advertising English Teaching Program (AETP). Two English achievement tests, two learning attitudes questionnaires, two English advertising vocabulary lesson plans and two learning worksheets were used as research tools to analyze the students’ English language proficiencies, including listening, speaking reading, and writing abilities. A total of 76 participants, who are the twelfth - graders of Electronics Division from a Vocational High School in Kaohsiung city, were the subjects in this study. They were divided into two groups according to their English pretest scores, the higher English proficiency (HEP) group and the less English proficiency (LEP) group. Moreover, the attitudes and the scores of the two groups before and after the AETP are compared. During ten weeks, the participants of the HEP group were asked to take part in the AETP designed by the researcher while the participants of the LEP group were treated in traditional teaching methods, teacher-centered and grammar-translation. Before and after the AETP, all the students were required to participate in English language proficiency pretest and posttest. The test scores were collected for the purposes of statistical and quantitative analysis, aiming to observe the result of the implementation of AETP to examine if the students’ English proficiency had been promoted due to the experiment. Moreover, there were two learning attitudes questionnaires to be filled out before and after the AETP, each questionnaire contains a self expression on students' English learning attitudes and suggestion toward this study in order to provide data as qualitative analyses. Findings of this study can not only provide an alternative way to students to learn English, but also provide a valuable reference to educators. The most important thing is that the findings can be provided to the English teachers of vocational high schools, the use of related Advertising English Teaching Program as teaching materials and methods to create an efficient and interesting learning environment to enhance students’ learning attitudes and achievements. The findings are described as follows: 1. Students became more skilled in listening, speaking, reading, and writing abilities and gained higher scores after jointing the AETP. 2. AETP increased the participants’ learning motivations, interests, and attitudes to do more related activities. 3. Students thought that advertising English is useful in daily life and AETP can help them learn English. 4. The students of both the HEP group and the LEP group regarded AETP as an interesting activity. 5. Most students agreed that AETP is a good way to assist English teaching based on the significant difference. 6. The students of the HEP group and the LEP group developed their learning strategies: cooperation, peer correction, and suggestions. Based on the above findings, the AETP enhances the English learning effects of vocational high school students. It is suggested that English teachers adapt the AETP as a teaching method to create a low-anxiety environment to help students develop an effective English learning. Thus, students can increase their learning motivations and attitudes to promote their English proficiency.