| Summary: | 碩士 === 國立高雄師範大學 === 事業經營系 === 102 === Abstract
For Taiwan facing the challenge of universal competition, the content of industry has moved from the past of massive production mode into the knowledge economy generation of mentality and creativity. The industry of Taiwan faces the crisis of upgrading transformation and the lost of social capital, and the development of cultural creative industry are about to apply and produce. Even so, the “Creative Life Industry” has the most potentiality in Taiwan cultural and creative industry, and will be the most attractive of new distinctive industry in Taiwan. However, the current creative lifestyle of Taiwan is in a companionless status. This study focuses on whether the human relations, the creative industry of humanity, environment, and relationship, existed in the past of Asian society, and how human relations affect the operation performance.
By using field observation, deep interviews, and analytic hierarchy process (AHP), this study analyzes a case study, a host family in Pintung, of its management model, social network, and the effects of social network to operation performance. The researchers observed the host family for a month, had deep interviews with eight participants to understand their modes of business operation and the constructions of social network, and used analytic hierarchy process to investigate how social network affected operation performance. By using analytic hierarchy process, the results show: firstly, the significant of second level “public sector” weighted the most (0.562), the “nonprofit organization” comes second (0.301), the third will be “social networking” (0.083), and “church” weighted the least (0.054). Secondly, the significance of third level objects goes in the order: “reconstructing council” (0.268), “school” (0.144), “Pingtung county” (0.138), “World Vision” (0.133), “other social work” (0.105), “Maolin National Senic Area Administration” (0.053), “Facebook” (0.040), “Council of Indigenous Peoples” (0.027), “Presbyterian church” (0.026), “Wutai geographical unit of government” (0.025), “International Committee of the Red Cross” (0.023), “official website” (0.009), “Catholic church” (0.006), and “Baptist Churches” (0.005). The result shows that the first five objects added up to 78%. From the result, this study is a valuable resource for related companies. Lastly, this study stated the management implications and the directions of future examination.
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