An Empirical Research on Key Factors Influencing B2B Relationship Marketing in the Telecommunications Industry—A Case of Chunghwa Telecom and Its International Business Customers
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === There are plenty of studies on exchange characteristics and customer loyalty in relationship marketing; however, few of them are related to telecom corporations and their international business customers, particularly to the discussion on future purchasin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ge9e2m |