Using UTAUT2 Model to Explore the Self-Service Gas Stations
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === An integrative research framework is developed in this study to examine the effect of using self-service gas for the CPC Corporation on customers. Expected performance, effort expectancy, social impact, price value, hedonic motivation and cognitive behavi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36264525710056083806 |