Correcting Risk Decision-Making Bias from Framing Effect and Risk Propensity

• Main Authors: Chia-ni Lee, 李佳霓
• Other Authors: None
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/05855026585505895576

碩士 === 國立高雄第一科技大學 === 運籌管理研究所 === 102 === Global companies are faced with complex economic and operating environment, how to increase corporate profits and growth, is undoubtedly a major challenge to business executives. Enterprises in the face of fluctuating market competition, and must grasp the opportunity to make decisions. Business’s objectives in the pursuit of profit maximization, and stock management is a key factor of the cost and profit. Bargain buying materials and enough stock is the way to rapidly changing market. Business-to-stock strategy because of past experience, to take a conservative or risky decisions. The research attempts to understand the likelihood of the risk value which occurring in the relationship between the risk of decision-making and risk propensity, and also to explore the corporate properties of determining the relationship between positive and negative frame and risk event rates. The purpose is to separate the frame effect so we will know the business manager’s risk propensity when he makes the risk decisions.