Permission effect to the Value of GPS-Based Mobile Advertising
碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 102 === Due to time-sensitive and location-sensitive nature of the mobile medium and devices, GPS technology system is used to collect consumers’ behavior data. This study examined how permission affected GPS-based mobile advertising value through advertising i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26095518494645529779 |