Intimacy, Gratitude and Intellectual Capital Effects on Partnership

• Main Authors: Yi-Chieh Lin, 林義傑
• Other Authors: Echo Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/70760564407088994130

碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 102 === Research indicates that eighty percent of the performance of an enterprise comes from twenty percent of the customers, the establishment of partnerships with customers, is trying to achieve corporate goals. Partnership management is not only to help businesses grow and better management perspectives from industry thinking, emphasizing cooperation system. If the enterprise intellectual capital through the strength of our customers bring higher added value, will be better able to further improve customer intimacy, thereby establishing partnerships. This study focused on intellectual capital, intimacy and gratitude impact on the relationship between long-term partners, selected Tongtai Seiki customers for the study, for the strength of the Tongtai Seiki possess intellectual capital through business and customer service processes and customer surveys, and through SPSS 19 and AMOS 20 statistical software for data verification. Study found that the stronger the strength of corporate intellectual capital, the gratitude, the higher the degree of intimacy, and to a positive impact on long-term partnerships with our customers.