A Study of Attitude Components Influencing Purchasing Decision of Thai Tourists in the Harbour Community Mall Project in Chiang Mai
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 102 === Consumers’ buying decision is very complex. Usually purchasing intention is related with consumers’ attitude. Purchase attitude is an important key point for consumers during considering and evaluating of certain product. The purchase intention is an effe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46224059210855210951 |