Antecedents to Message Effectiveness in Mobile Marketing: The Example of QR Code Application
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 102 === The penetration rate of mobile devices has grown 15.6 % (2001) to 96 % (2012) worldwide. Since the smartphone ownership in Taiwan has grown with time, the benefit from M-commerce should not be underestimated. QR-Code has been utilized widely as a media...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pkv5nt |