Does Media Coverage Improve Firm Value?

• Main Authors: Chien-Ling Wu, 伍倩伶
• Other Authors: None
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/51534310394388848635

碩士 === 國立高雄第一科技大學 === 財務管理研究所 === 102 === According the researches from the past, using the media to increase the investor reeognition and improve the reputation that can make firm value improve. Therefore, the media influences the firm value positively. In this study, separating the data into four groups: information transparency, corporate governance, technology industry and age. Using these four groups to analyze the sub-samples, media still affect firm value positively or not and the degrees. There are results: first, media affect the firms that are high information asymmetry greatly. Second, the firms that are worse corporate governance are affected greatly by the media. Third, the technology firms have the high intangible assets that are affected positively and greatly by media. Forth, nowadays, there are lots of information can be touched and searched easily. Then that makes early media affect the firm value greater than the late age. In the sum, the results support the media coverage improve indeed the firm value.