| Summary: | 碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 102 === In this study, the tourism shopping industry in Taiwan was adopted as the research object. After the promulgation and implementation of China Tourism Law on October 1st, 2013, it followed that most tourism shopping stores suffered a drastic decline in the number of visitors, and the major challenge for the tourism shopping industry is to deal with few visitors entering into stores. The reason for the decline in the number of visitors is due to travel agencies’ reluctance to accept customers, and this impact also spread to aviation, transportation, hotels, and other businesses. After six months, the number of visitors as of April 2014 returned to the previous level, or even exceeded it.
Although China Tourism Law does not directly apply to Taiwanese operators, it play a negative role indirectly, and such an effect is not desired by cross-strait operators. Through four aspects, namely, tourism shopping operators in Taiwan, travel agencies in Taiwan, laws in Taiwan, and travel agencies in China, the purposive sampling method was adopted to select respondents. The semi-structured in-depth interview method was used to obtain data for analysis. Findings show that when the law had just been promulgated, people from all sides saw the law differently from various perspectives. Due to the special cross-strait relations, the Tourism Law has been set up to correct unhealthy practices in tourism such as charge-free tours and the damages caused. Ultimately, the government and the operators gave back to visitors their rights to be well-informed, grasping correct approaches to be properly implemented to reach a compromise acceptable to both parties concerned.
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