The Study of Operating Problems and Modified Strategies in Importance Performance Analysis Models of Doga Crispy Peppers Shop

• Main Authors: Lee, You-Hsuan, 李有玄
• Other Authors: Wu-chung Wu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/19543863307617541663

碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 102 === With rapid economic growth and market competition environment changes. Retailing not just confined to the traditional sales model entity stores. After the virtual paths through networks to create brand awareness. Sales entity position opens. The case study company for online buying hot food first “Doga fragrant crispy peppers” It is from a single online sales approach to entity of the diversified marketing patterns. Originally confined to the online shopping products entity store combined with popular sightseeing spots. One after another to attract media coverage. One-month revenues reached 3 million NT Dollar, Dramatically improve overall business turnover. Hopes to expand the scope of marketing and stable growth in the future. Food processing and entity stores and more. Response to the consumption habits of consumers a taste of delicacy. How to maintain product quality consistency, visibility and quality of service. Is an important sustainable development of competitive strategies of Doga. Operators '' emphasis on customers'' expectations in quality of service and actual consumption of cognitive dissonance. Operation service gap is created, it will also cause consumers dissatisfaction and loss of loyalty. Has been focused on for the purposes of this study. This study uses IPA analysis method to find the Doga pointer to the level of importance and satisfaction quality of service analysis. To understand the different consumer demographic background data on Doga differences in satisfaction with the overall quality. Analysis of enterprise''s own positioning. Reference to enhance brand image and expand the business strategy decisions.