The Impact of Website Trust and Hotel Online and Offline Brand Image on Customers’ Online Room Booking Intentions via Third Party Booking Websites
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 102 === The rise of the internet-based hotel room booking technology presents customers today gathering information and making reservation from multi-channels (online and offline). Therefore, having a better understanding of customers’ accommodation online and offline...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66226542348219434041 |