Research of Digital Marketing Farming Town－Study of Tainan Shanhua Area

• Main Authors: Chang, Wei-Lin, 張維麟
• Other Authors: Lai, Teng-Ming
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/w5xzvk

碩士 === 南榮技術學院 === 工程科技研究所碩士班 === 102 === Influenced by the geographic location and the historical causes, Taiwan has become a melting pot of multi-cultures. Located in Chianan Plain, the barn of Taiwan, Tainan was exploited earliest in Taiwan and became the origin of multi-cultural fusion. Through multi-cultural mutual influences of Han people trading in Ming Dynasty, Dutch ruling, Kingdom of Tungning, Qing Dynasty, Japanese ruling and ruling of Republic of China, Tainan has become the capital of culture and agriculture. Positioned as the regional center of Tainan, Shanhua is a major district for both sugar and liquor industries. Many historical culture of Shanhua are the witnesses of the multi-cultural fusion. This research executes the digital value-addition and digital conservation on the folk culture, local industry, farm village specialty and farm village life of Shanhua District by applying digital multimedia technology and innovative integration. A navigation web page on the culture and local industry of Shanhua District is built by integrating the interactive Flash ebook, surrounding picture and multimedia video under the Google Map navigation platform. The emerging and marketing of Shanhua District’s culture and local industry, therefore, are accomplished by utilizing the propagation ability of the digital platform and the everywhere feature of the digital networking.