Success Factors of Community Industries to Develop Cultural and Creative Goods: A Case Study of Haishali Community’s Wubaijiazhen Rice

• Main Authors: Yung-Pin Tseng, 曾永賓
• Other Authors: Lin-Po Hung
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/95810641854094167019

碩士 === 南華大學 === 文化創意事業管理學系 === 102 === 　　In recent years, government is fully encouraging cultural and innovation industries. However, while local communities start facing the new subject of culture industries, they are not able to proceed with the program draw up by the government. Except incur the insufficient of support, the most awkward situation is the scanty of design and plan personnel. Design personnel can be train up by professional school,but the design field of culture innovation only the designer with integrated concept can be qualified. Nowadays, we are hoping through the project of design and promotion of Wubaijiazhen rice of Haishali neighborhood in Cihtong Township of Yunlin County.We can appropriate conclude the marketing and promotion method of culture commodities, and provide the best case of communities reform integrate culture commodities. Oppositely,on the transform of culture material analyzing and design form,we can combine the culture and commercial design intimately. After the development of the culture commodities,how to keep sustainable operation of culture industries? Under this success case we also hope to find out new opportunities.