Philosophy of Election Propaganda Strategy--The Cultural and Creative Advertising in the 21st Century as an Example of Taiwan's Election

• Main Authors: Fu-Cheng Yang, 楊富程
• Other Authors: Lin-Po Hung
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/57362306381863134361

碩士 === 南華大學 === 文化創意事業管理學系 === 102 === 　　In this research study is the advertising strategy of the 21st century, Taiwan election propaganda Bend region, due to the development of Taiwan's election propaganda to 2000, with very special transition, but its central election strategy thinking more deeply affected the outcome of the election, based on this observation, the researchers collected data accumulated a long and rich case, find a competitive regional or national elections, inevitably contains a wealth of cultural and creative concepts. 　　Therefore, for the 2000 and 2004 presidential elections secondary, secondary data analysis, an analysis of the case. The study found that the presidential election in Taiwan, propaganda strategy and creative use of strategies philosophical influence voting behavior of power more and more, during the campaign, as long as voters or affected by the appeal, it decided the outcome. The candidates and their party in campaign ads, in addition to dilute the political symbol, but also make full use of the image of the island of Taiwan. 　　In addition to the three lawmakers, Tainan constituency in 2012, using the method of fieldwork interviews, sorting through the data and found that the face of the coming of age of the Internet, as well as the election of twenty-first century style, if not propaganda strategy through the packaging, If you do not integrate into the propaganda strategy of cultural and creative elements, the candidate will not be able to package and sell yourself; are unable to promote propaganda strategy; even unable to attract voters, so the propaganda strategy must be integrated into the cultural and creative. 　　The thesis proposal subsequent related researchers can explore the electoral process, campaign document how the strategy used in a variety of media, as well as political symbols and imagery islands of Taiwan, so should be more clearly the relationship between the interaction of cultural and creative advertising strategy and election propaganda philosophy.