| Summary: | 碩士 === 南華大學 === 文化創意事業管理學系 === 102 === This study investigated applications of ebook learning systems and usage continuance intention among elementary school students. The objectives of this study were to explore the students’ acceptance of and intention to continue using this innovative learning model and also compare differences between students from urban and non-urban areas.
This study employed Technology Acceptance Model (TAM) as its theoretical foundation and Unified Theory of Technology Acceptance and Use of Technology (UTAUT) as its framework to measure elementary school students’ intention to continue using ebook learning systems. In addition to difference in usage time and between genders, this study also examined the effects of digital divide. In this study, perceived usefulness and perceived ease of use from TAM were combined into one single dimension—perceived effectiveness; satisfaction was a mediator variable; urban/non-urban area was a grouping variable; learning characteristics, teacher characteristics, system quality, teaching materials, and facilitating conditions were considered as exogenous variables. The sample consisted of 217 five or six-grade students from Taipei Private Tsai Hsing School and Dounan Elementary School.
Results showed that students’ satisfaction with and perceived effectiveness of ebook learning systems were positively related to learning characteristics, teacher characteristics, system quality, and teaching materials; their usage continuance intention was positively affected by satisfaction, perceived effectiveness, and facilitating conditions. Further area comparison showed no significant differences in learner characteristics, teacher characteristics, system quality, teaching materials, facilitating conditions, satisfaction, perceived effectiveness, and usage continuance. In conclusion, user satisfaction with ebook learning systems was positively related to perceived effectiveness. Elementary school student tended to be more satisfied with an ebook learning system when they could benefit greater from using it. This finding also confirmed that most users had a positive attitude toward continuous use of their ebook learning systems.
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