Learning Effect, Activity Satisfaction and Activity Loyalty of Camping Activity from the Youth Perspectives

• Main Authors: Te-Wang Hu, 胡德旺
• Other Authors: Chen-Yin Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/28405981192022205087

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 102 === 　　This study aim to investigate the learning effectiveness of life skills after the youth participated in leisure camping activity, and to do the further analyze the relation to learning effectiveness, activity satisfaction and activity loyalty. The test subjects were the 8th students in Yunlin County Douliou Junior High School who participated in the overnight camping activity in 102 academic year. The population were 685 people, a total of 426 questionnaires by convenience sampling of questionnaires were received, and use the SEM to conduct the statistical data analysis. Finally, the empirical results showed: 1. Learning effectiveness has positive influence on activity satisfaction in this research. The “cognitive” factor of learning effectiveness has remarkable influence on “educational” factor of activity satisfaction. The “affective” factor has remarkable influence on all factors of activity satisfaction; and the “psychomotor” factor has remarkable influence on “psychological”, “educational”, “relaxational”, “physiological”, “aesthetic” factors of activity satisfaction. 2. Activity satisfaction has positive influence on activity loyalty in this research. The “psychological”, “educational”, “social”, “relaxational”, “physiological”, “aesthetic” factors of activity satisfaction has remarkable influences on activity loyalty. 　 　　Finally, according to the research discussed, and speculated the reasons, we proposed suggestions to the planners of the overnight camping activities and the future follow-up research.