| Summary: | 碩士 === 南華大學 === 非營利事業管理學系 === 102 === This study mainly intended to understand the types and tendencies, explore these influential and promoting factors of charitable behaviors for public primary school teachers in Chiayi County and City. Questionnaire survey adopted to collect data, and used the stratified cluster sampling to distribute 453 questionnaires. 419 valid questionnaires were collected and applied statistic methods, including the descriptive statistics, difference analysis, principal components analysis, and regression analysis, to analyze the collected data based on the research questions. The main research results are as follows:
1. There’s a high ratio of either monetary or in-kind donations for primary school teachers in Chiayi County and City. In terms of the subject for their monetary and in-kind donations and to be volunteers, they have higher willingness to donate money and materials to the「social welfare and charitable institutions」. In addition, they have higher willingness to be volunteers during summer and winter vacations.
2. For the participation of charitable behaviors, female teachers were higher than male teachers, and elder teachers were higher than younger teachers. Moreover, in terms of their education background, teachers who graduated from graduate schools were higher than those who graduated from universities and colleges. Teachers without any religious belief had a lower tendency to participate in.
3. The main factor of teachers’ participation in charitable behaviors was influenced by personal willingness and the thought of doing works of charity and helping those people in need. Marketing and service of non-profit organization (NPO) mostly influenced the measures of promoting teachers’ charitable behaviors.
To sum up, this study suggests those county and city governments to provide information of public welfare for introducing those teachers who are willing to participate. It also suggests NPO to enhance the promotion to teachers, to plan the public welfare activities during summer and winter vacations, to provide with positive「experience and perception」in order to make teachers to be a stable resource of property and manpower for NPO.
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