An Action Research of Internet Group Buying Marketing: A Case for Essential Oil Massage Goods
碩士 === 南華大學 === 資訊管理學系 === 102 === This thesis investigates the effects of Internet group buying marketing. An action research was adopted which the researcher market the essential oil massage goods in Ihergo web store in three phases. We concluded that web stores with Internet marketing activity...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86q3hc |