To Explore Factors of Continually Using Teachers’ In-service Education Website by Using TAM--An Example of Elementary School Teachers in Chia-Yi County

• Main Authors: Kai-Yuan Cheng, 鄭凱元
• Other Authors: Zen-Yi Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/3536d3

碩士 === 南華大學 === 資訊管理學系 === 102 === 　　In order to cope with national education policy and to integrate teachers’ in-service training resources effectively, the Ministry of Education especially set up regional teacher in-service training centers in North, Center, South and East at the beginning of 2004. After several years of efforts, the Teachers’ In-service Education Website’s coverage has been substantially completed. Does the quality of website need to be strengthened though this website covers a wide range? Are the users satisfied with this website? In view of this reason, the theoretical framework of this study is based on Technology Acceptance Model (TAM). We use Perceived Usefulness (PU) and Perceived Ease of Use (PEU) as external variables and Perceived Structure (PS) for intervening variables to explore the possible factors of teachers' Behavioral Intention (BI) to continue using the system. Questionnaires and statistical analysis are used for this research. Subjects of research are elementary school teachers who use the Teachers’ In-service Education Website in Chia-Yi County. Total of 150 copies were sent, all copies were collected and effective questionnaires are 128 copies. We analyzed the data by applying the SPSS and Visual PLS statistical software. The results show that PEU is the most important factor which affects teachers’ BI to use Teachers’ In-service Education Website, while PS is the second, and PU is the third. Exactly as it might be expected, PEU and PU are influenced strongly by the system quality, which means good design of website is the biggest factor of affecting users’ intention in continuous using. Furthermore, PEU is the biggest variable to affect PS, which means friendly operating interface is very important.