| Summary: | 碩士 === 國立新竹教育大學 === 教育心理與諮商學系碩士班 === 102 === The study employed two experiments to examine the effects of supplement information in a story form (i.e., storytelling) compared to a non-story form (i.e., listing) on person impression change. The two experiments used a 2 (initial information property: positive vs. negative) x 2 (supplement information property: positive vs. negative) design to examine the effects of three different supplement information forms on person impression change. Experiment I was to compare "storytelling," "context listing," and "non-context listing" supplement information forms; yet Experiment II was to compare "storytelling," "summary listing," and "sequence listing" supplement information forms.
The findings of this study are as follow: First, initial information property would significantly affect the participants’ initial impression of the target, in that subjects receiving positive initial information would generate higher initial impression of the target than those receiving negative initial information. Second, there exists interaction between initial information property and supplement information property on person impression change, in that when initial information property and supplement information property are inconsistent, subjects' impression of the target would significantly change with the supplement information property; yet, when initial information property and supplement information property are consistent, subjects' impression of the target would not change. Third, the effects of different supplement information forms on person impression change are limited, in that the effects of storytelling supplement information are not significantly different from those of listing supplement information. That is, the effect of storytelling packaging on person impression change might not be as significant as we expect.
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