The effect of online word-of-mouth on hotel performance: empirical evidence from Taiwan's hotel industry
碩士 === 國立東華大學 === 運籌管理研究所 === 102 === This study focuses on Taiwan-based tourist hotels and examines the degree to which electronic word-of-mouth (e-WOM) influences hotels’ operational performance. Customer ratings of hotel facilities and service quality on various travel review sites have often bee...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e66su4 |