Studies on Using Mobile Banking’s Intention for the Consumers from Reference Groups and Confidence Concepts
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 102 === The popularity of the wireless communication network and the advance of information technology made Taiwanese Banks moving into mobile banking services. The firm’s intention to adopt mobile-banking platform is a key factor of its operation successful. T...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m2vefg |