Studies on Using Mobile Banking’s Intention for the Consumers from Reference Groups and Confidence Concepts

• Main Authors: Tse-en HuangFu, 皇甫澤恩
• Other Authors: Tar-Jung Lin
• Format: Others
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/m2vefg

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 102 === The popularity of the wireless communication network and the advance of information technology made Taiwanese Banks moving into mobile banking services. The firm’s intention to adopt mobile-banking platform is a key factor of its operation successful. This study adds reference group、trust and Perceived Risk into TAM as external variable to explore the intention of using the mobile banking services of Taiwanese consumers firms. This study adopts questionnaires to conduct the investigation and sent 264 questionnaires, received 203 of valid questionnaires. The sample analysis used the regression analysis. The result shows: in general, reference group has significant positive influence on trust and perceived easy use and perceived usefulness and intentions to use. Trust has significant positive influence on perceived easy use、perceived usefulness and intentions to use. Perceived usefulness and perceived easy use has significant positive influence on intentions to use. Reference group has related to the perceived risk, trust has no related to the perceived risk, perceived risk has no influence on intentions to use.