The Study of the Influence on Behavior of Brand Community Website Usage - The Empirical Study of The Apple
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 102 === This study investigated the effects of perceived trust, electronic word of mouth and psychological variables on brand identity in the context of brand community website. This research adopted the social identity theory to explore the behavioral intentio...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dq5q45 |