The Social Exchange of the Agricultural Experience Activities

• Main Authors: Pei-Hsuan Yi, 伊珮萱
• Other Authors: Li-Ju Chen
• Format: Others
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/yw264y

碩士 === 國立東華大學 === 觀光暨休閒遊憩學系 === 102 === “Working holiday” is a newly-developed leisure activity. By taking part in labor activities, participants may learn and experience different life styles, promoting interpersonal interaction. In recent years, there are more and more farmers developing their own agricultural activities to attract participants/customers and recruiting farming labors. This research is to explore the motive of the staff and participant in the agricultural activities of the community supported agriculture in Hualien, as well as the relationship of exchange between the two parties in these activities. With the qualitative method, two staffs and ten participants were interviewed and closely observed. The study found that the motive of the staffs is to recruit farming labors and promote environmental education. In contrast, the motive of the participants is to relax, release pressure and to gain a better understanding of the community supported agriculture. The result complied with Deci and Ryan’ (1985) self-determination theory, Beard and Ragheb’ (1983) measuring leisure motivation and Crompton’ (1979) push-pull theory. Moreover, the results also showed that the exchange relationship of the agricultural activities in the community supported agriculture complied with Blau’s theory of internal and external reward of the exchange progress, Homans’s concept of deprivation－satiation proposition and the success proposition, and Emerson’s notion of incorporation. The results showed that the internal reward of the exchange behavior for the staffs included advertising the community supported agriculture, whereas the external reward included the time spent on teaching the participants. As for developing reciprocity and trust, it meant that the staffs were able to build a relationship with people through the barter activity. On the other hand, the participants are classified into regular type and experience type. The exchange behavior of the experience participants complied with deprivation—satiation proposition. For the regular participants, the exchange behavior complied with success proposition. Therefore, there were differences between the experience participants and regular participants in terms of social exchange. Finally, the findings of the study may provide suggestions to the farming organization of Taiwan, non-government organizations, World Wide Opportunities on Organic Farms and the working holiday organizations.