| Summary: | 碩士 === 國立東華大學 === 觀光暨休閒遊憩學系 === 102 === The purpose of this study was to investigate the adolescent comic reader’s profile, about demographic and ther reading behavior in Hualien city, and investigate the adolescent comic reader who have different reading behavior if effect the preference of the reading type, personality and involvement, the last, to discuss the relationship between the comic reader’s comic type preference, personality, and involvement.
This study to adopt self-administered questionnaire, the questionnaire to refer to Revised NEO Personality Inventory (NEO-PI-R), centrality, attraction and self-expression tree factor inventory, A modified involvement scale,and the before research about comic behavior. The investigation to started from 2013.05.25 to 2013.08.04, used systematic sampling(K=1) to selected sample that the adolescent comic readers in Hualien comic store, and the valid questionnaires were 230. Data were analyzed by Item analysis, reliability analysis, Deascriptive statistics, Pearsoon product-moment correlation coefficient, Canonical correlation analysis, Independent-samples t test, and One-way ANOVA. Results indicated the comic reader is the female in the majority, and most of senior high school students; prefer adventure type comic, gods and spirits type comic, and love type comic; The comic reader tend to Openness personality, and to identify the comic reading with Attraction. In the differential analysis, research showed that, depending on their sex and if they join the comic club had significantly different the preference of the reading type and personality; Secondly, the preference of the reading type and personality all different from the time of reading, the books of week and the cost of week. Finaly, the preference of the reading type, personality and involvement have correlation relasionship.
The research propose tha comic industry can according to different personality comic reader to design the promote program, the comic rent store can in compliance with the comic type preference of Hualien comic reader to adjust the site of variously type comic. The coming resreaech can select the numerous of ages, the other city or different reading behavior, so far as to the internet comic readers.
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