| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 102 === In an age of a global village and internationalism, trade exhibitions and
participating private sectors are developing gradually and widely around the world.
They can not only improve a country’s competitiveness but also enhance the depth and
width of economic development in a certain area. The research mainly focuses on major
factors in choosing international exposition sites for export manufacturers. Therefore, it
can helpfully advise enterprises on expanding overseas in the future.
The dissertation uses qualitative research method to interview several experienced
professionals, taking different factors into consideration when participating in overseas
exhibitions. In-depth interview not only gathers actual and a great amount of
information but enables those interviewees to answer questions deeply in a familiar
environment. Hence, the researcher can receive real opinions from them thoroughly and
comprehensively.
The research analyzes the professionals’ interviews and summarizes the reasons
why they choose those exposition sites to differentiate various factors for different
sectors. Moreover, the research results can provide enterprises with guidelines for
choosing exhibition sites. According to various factors for different private sectors,
there are several common essentials concluded as followed: close to markets, cost
reasons, and visibility enhancements. Therefore, the analysis may advise following
researchers to emphasize on the topics related to site choices.
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