A Study on the Relationships Among Service Innovation, Customer Value and Customer Satisfaction－Taking Chain Stores in Taipei as Example
碩士 === 國立東華大學 === 企業管理學系 === 102 === This study aims to discuss how service innovation could affect customer value and customer satisfaction. In addition, this study also attempts to analyze how personal traits could make a moderating effect to service innovation and customer value. This research us...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/uv6dhr |