| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 102 === In this few years, there are many of the surging social movements around the world, such as " Red Shirt movement ," " Wild Strawberries movement ", " Arab Spring ", etc. Besides that, in 2013, there were” White shirt movement ” and” October 10 Tian xia wei gong ”, also. The “White shirt movement” depict a army corporal Hung Chung-Chiu death was caused by abuse and “October 10 Tian xia wei gong”, subsequent a number of appeals. In this study, these two major movements will be used as our main objects. , We are going to use the data base from Facebook, and analyze it by different phases ,and n with Pan(2013)’s results. The comprehensive findings of this study are as follows:
A. Operational tools required to make public issues resonate with the masses
B. The new entrants of each stage appear higher coefficient of imitation than existing people. They need others to act first, and they will follow.
C. The participants of response at the first stage and at second stage are with full pioneer characteristics.
D. The participants who responded at the second stage and continue to respond to the next stage are relatively enthusiastic. They are more likely to follow-up the activities.
E. There is not enough explanatory power about product life cycle for the average response data.
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