| Summary: | 碩士 === 國立東華大學 === 公共行政學系 === 102 === Summary
Motivation comes from Cingsiou temple for tender controversy about the storm, causing officials and the public Internet to grab three monuments operating rights situation, the Cultural Affairs Bureau officially took over the franchise newcomer celebrate seminary recover the controversy, as the children played Ji'an Township the idea would like to know, Ji'an Township Cingsiou temple is the first government-run resettlement village, then known as mura now changed Ji'an Township. As the three monuments Cingsiou temple is Temple appearance is Japanese-style building, inside and worship Fudo Kukai. The researchers want to learn to recover the right to operate, and finally become sore feet leisure riding culture in the business community, two kinds of units are outsourcing management industry, in the end who is better management Qing Seminary, and what kind of business model would be suitable for celebration repair hospital.
For purposes of this study: First, to clarify the vision Cingsiou temple, and those niche right management team most attractive. Second, Qing Seminary outsourcing management, process and have experienced the difficulties of change management policies, measures and what better way. Third, assess celebrate seminary stage, the ideal management model and operating assessment projects involved. Fourth, analysis Cingsiou temple ideal and feasible management model involving local tourists, industry and government to achieve maximum public benefit and win-win situation.
Theory in the study, based on the new public management theory, outsourcing management theory, the theory of the three Public-Private Partnership as the theoretical basis, in the case of research, based on Hualien County An Xiangqing seminary for the study. In the case studies range to entrust the operation of business relationship based. This research mainly through the relevant literature and case data should be collected after the Qing Convent fiduciary entrusted with the operation two units do focus groups and depth interviews to understand what kind of commissioned programs, the most suitable for celebration Seminary business model. In this study, the research methods including
literature review, focus group discussions, depth interviews and other three methods.
The monuments, historic buildings of the management model what? In celebration of the historical seminary, geographical background system network, the development vision why? How to sustainable development? How to achieve the maximum benefit under the management of public business? How to run Qing Seminary, which allows local tourism development and local industry was the biggest help what niche can attract different groups into the business? How to assess the effectiveness of operations celebrate Seminary? There are those who evaluate projects for reference?
In the research and analysis on the results, hoping to understand really suitable for the management of monuments celebrate Seminary mode. In the analysis found that private management of public enterprises celebrate the most appropriate type of model Seminary. Also hope that through public-private cooperation and collaboration of ways to introduce private capital and operating and professional business person. To enhance the celebration seminary service quality, functional integrity, promote the welfare of communities. Starting from the local cultural heritage important tourist attractions. And can achieve the maximum public benefit, so that local tourists, industry and government win-win goal. So how to choose the right business model, the public sector needs to be careful advance planning and evaluation. And commissioned a professional management team carefully choose it.
Keywords: management, new public management theory, outsourcing management theory, Public-Private Partnership
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