The Impact of Market Forces on Service Innovation in the Taiwan Banking Industry

• Main Author: 劉艶玉
• Other Authors: Chunhsien Wang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/96117060059945015633

碩士 === 國立嘉義大學 === 管院碩士在職專班 === 102 === Taiwan's banking industry is facing with a perfectly competitive market, small-scale, and high competition density. This phenomenon accelerates competition among banks within the financial system. Moreover, the effect of financial consolidation increases uncertainty of banking managerial skills. In such a highly competitive environment, banks need to continue engaging in innovative services to strengthen its competitive advantage. In addition, the turbulence of global financial market leads investors to be more conservative, and increasing the demand uncertainty of financial markets. The market force is an important force to promote service innovation. Facing with competitive situation and highly environmental uncertainty, enterprise provides customized services, as well as grasps market trends which are the condition of survival. Moreover, responsive to the customer’s demands which is also essential to survival. In this study, we investigate the impact of market forces on the Taiwan’s banking service innovation by questionnaire. The results show that market forces will drive the banking industry to do service innovation, the mediating role of service innovation can help improve the new products performance of the banking industry, and the market forces also can strengthen the effect of service innovation on new product performance. Keywords: banking, market forces, service innovation, service quality, technological innovation ability, firm performance