Integrated Marketing Communication Strategy of Social Media - Evidence from The Automobile Sales .

• Main Author: 王聖惶
• Other Authors: 沈宗奇
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/n83vmk

碩士 === 國立嘉義大學 === 行銷與運籌學系研究所 === 102