Use the UTAUT to research the behavior about users use Booking Service App.

• Main Author: 邱立淙
• Other Authors: 梁文耀
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/7u3gcj

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 102 === The m-commerce is ubiquitous in recent year due to the smart phone and tablet pc become more popular and convenience around the world. We can use them to check what we want. For example, we have to make a reserve, and then the smart phone is come in handy. The innovative App that mobility, convenience and instantaneity are redefining our life. On the other hand, App benefit our life, too. For instance, the dealers use App to cost down, to control the run down, and reorganize all the details with their career. Obviously, App is a hot application, because of App is applied for in chain store like Mos Burger and pizza hut in Taiwan. By the way, “Veding” in China provides for sellers a integration platform service. That means “Booking App” are the future trends and new businesses trading. I’ll probe into the order App between the acceptability and customers behaviors. And the research is based on UTAUT (Venkatesh et al. 2003) to study Performance Expectancy、Giving Expectancy、Social Impact and Facilitating Conditions how to influence users’ Usage Intention and Usage Pattern. The Performance Expectancy, Giving Expectancy and Social Impact can influence people use apps, the age, career and experience also too. This result can make dealers to understand the Market positioning According to this study, the dealers can expand their commercial activity by finding out market trends.