| Summary: | 碩士 === 國立彰化師範大學 === 資訊管理學系所 === 102 === In this study is to explore the surface from the promotion of "golf equipment distributors' sales performance and thus enhance the face of golf with the purpose of the way through interviews with experts, industry able to improve their business performance in some specific help.
Process used in the relevant literature and Delphi Technique, through interviews and questionnaires, then participating discretion suggest that scholars and advisors with oral members provided, views, the collection derived from information collected relevant information, statistics, analysis, processing, and then get the conclrsion "The critical success factors of distributor performance of Golf equipment", namely: (1) golf equipment industry supply chain integration (2) distributor operating strategy (3) marketing strategy (4) service, taking into account four dimensions seventeen sub-topic.
The results of this study to be able to find the golf equipment industry sales performance of distributors critical success factors, as golf equipment distributors in the industry have a better sales performance management reference.
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