| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Taiwan machine tool companies are mostly small and medium enterprises which have good world market share currently, but also face severe challenges from lacking high end product development and raising of low-end product from competitors. Manufacturing servitization is one direction for the transformation of machine tools industry. It needs more attention on the service activity compares to the technology-based manufacturing model. Presales service is the starting point of servitization and also the best method to present the product value.
The main purpose of this study is to explore the relationships among presales service quality, perceived value and purchase intention. This study selected the customers of Taiwan machine tool industry as the research objects. The data collected from customers, agents, peripherals suppliers who have the experience of presales service offered by machine tool companies. The questionnaires adopted by e-mails, internet survey. A total of 300 questionnaires distributed and 173 effective questionnaires collected, the effective return rate was 57.7%.
Hypotheses of this study were analyzed by regression analysis. The following results revealed that:
(1) Pre-sales service quality has positive effects on perceived value.
(2) Perceived value has positive effects on purchase intention.
(3) Perceived value has a partial mediate effect in the influence of pre-sales service quality on purchase intention.
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