The Research of the Relationship between Shared Value and Brand Equity
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Media, government and activists are getting to know how to make corporates to take social responsibility nowadays. In 2011, Porter and Kramer brought up the concept of “shared value” which involves creating economic value while creating value for society. It...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73837837740821709661 |