Applying Data Mining Techniques to Analyze Customer Satisfaction – Using Brand’s Health Museum as An Example
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === In this study, Brand’s Health Museum is the object to be explored by using the IBM SPSS Modeler 14.1 and IBM SPSS Statistics 20 for data mining analysis. Classification and regression tree, C5.0 decision tree, neural network, and Bayesian network are applied...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jpwpxk |