The effect of product placement modality on memory and product attitude and purchase intention
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Product Placement is defined as a marketing strategy that firms embed their own products or brand into a program. The use of product placement is to increase audience’s favorable attitude toward products or brand via the TV episodes or movies. Although there’re...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57703091728227115484 |