跳蚤市集消費者體驗行銷、知覺價值與購買意願關係之研究
碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 102 === The purpose of this study was to explore the relationships among experiential marketing, perceived value and purchase intention of flea market consumers, and to explore the differences based on various backgrounds. In order to accomplish the purpose, this st...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71227940838619122648 |