| Summary: | 碩士 === 國立彰化師範大學 === 人力資源管理研究所 === 102 === Applicants employ Impression Management (IM) tactics to build positive images and to receive favorable interview evaluations. Among various IM tactics, self-promotion is one of the most frequently used and the most effective tactic in employment interviews. Although self-promotion has been defined as positive statements to describe oneself, one’s future plans, or one’s past accomplishments (Stevens &; Kristof, 1995, p. 589), research on self-promotion was exclusively focused on one’s past achievements. The present study adopted the framework proposed by Tormala, Jia, &; Norton (2012) and investigated the effects of past-achievement oriented and future-potential oriented self-promotion on interview evaluations. In addition, this study examined whether the relationships between the two self-promotion tactics and interview evaluations would be influenced by two moderating variables, felt accountability and task significance. Two hundred and thirty-seven real interviewer and applicants participated in this study and filled the questionnaires. Results showed that past-achievement oriented self-promotion was positively associated with interview evaluations. No significant relationship was found between future-potential oriented self-promotion and interview evaluations. Moreover, felt accountability and task significance did not moderate the aforementioned relationships. Supplementary analyses and discussions were provided to provide theoretical and practical suggestions for both interview researchers and practitioners.
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