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• Main Authors: Ke-yuan Chang, 張克淵
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/4tj82m

碩士 === 國立中央大學 === 高階主管企管碩士班 === 102 === In the past, all education institution, including pre-school education, were owned and run by the state in China. However, in order to promote investing non-state resources in the education sector, the Chinese government published the “Non-state Education Promotion Law of the People's Republic of China” and the “Regulations of the People’s Republic of China on Chinese-Foreign Cooperation in Running Schools” in September 1, 2003. It was estimated that there will be one hundred and twenty thousand non-state kindergartens, accommodating eighteen million pre-school children, and taking a 50% market share. According to the “National Education Plan, 2010-2014”, in 2020, there will be forty million children enrolled in kindergartens throughout the nation. There is a huge potential market in pre-school education. In addition, in the past ten years, the average monthly income for wage earners escalated 14%, translating to a higher ability for parents to pay for high quality kindergartens. This study aims at proposing a business plan to startup a pre-school education business to take benefit from the opportunity. The proposal makes use of the experience and resources of successful kindergarten chains in Taiwan, design solutions to eschew the maze of regulations in business chain operations and foreign invested education institutions. An innovative business model is proposed, abandoning the usual practice of acquiring economics of scale in chain operations, but takes on the route of a management consultant service, to respond to the keen demand of existing kindergarten operators to upgrade their service, instead of servicing children and parents. Under this arrangement, the new company will cooperate, instead of compete, with the existing kindergarten operators, and readily comply to the Chinese legislations and regulations. Finally, a feasibility study was conducted, and the viability of the innovative business model was supported.