An Adopted Strategic Alignment Model toward Strategic Corporate Social Responsibility
碩士 === 國立中央大學 === 高階主管企管碩士班 === 102 === This paper explores the application of the Strategic Alignment Model (SAM) to the formulation of strategies for SCSR (Strategic Corporate Social Responsibility) in corporations, assisting corporations to gain competitive advantages through corporate social res...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n6h2f4 |
| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 102 === This paper explores the application of the Strategic Alignment Model (SAM) to the formulation of strategies for SCSR (Strategic Corporate Social Responsibility) in corporations, assisting corporations to gain competitive advantages through corporate social responsibility.
SAM was created during the 90s in order to bridge the gap in terms of objectives, competences between business and IT professionals to achieve competitive advantages.
The present study applies SAM to SCSR-SAM (Strategic Corporate Social Responsibility SAM) to align development on business strategies and corporate social responsibilities. This paper proposes a new framework to represent alignment in a way that multiple strategies and pathways can be recognized, favoring dialogue and coordination, and provides a path to competitive advantages through corporate social responsibility.
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