A Rolling RFM-based Prediction Model of Online Repurchase Behavior: A Case of Women's Apparel at Yahoo! Taiwan Auction Website
碩士 === 國立中央大學 === 資訊管理學系 === 102 === Online shopping has grown rapidly so that B2C e-commerce gets more attention by both practitioners and researchers. While the seller has more opportunities to reach more online consumers, the online shopper has more choices as well. By focusing on returning custo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ea8e8 |