The Relation between Reward Programs and Loyalty: The Moderating Effect of Need for Closure
碩士 === 國立中央大學 === 資訊管理學系 === 102 === Purchasing is an important behavior that nearly every people do in their daily lives. While the product or service choices are similar, customer will look for the product value which are more worthy or attracted to their demand. Reward programs are an effective w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q798dd |