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• Main Authors: Chun-yu Su, 蘇俊宇
• Other Authors: Yi-ching Hsieh
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/v4yu4a

碩士 === 國立中央大學 === 資訊管理學系 === 102 === Service-dominant logic is the process that makes use of one’s competences (knowledge and skills) for the benefit of another party. Knowledge now plays an important role in the new service-dominant logic; knowledge also becomes the fundamental part of firms’ competitive advantage, economic growth and wealth. How to involve knowledgeable and skillful customers in the process of value co-creation is an important issue in this dynamic era. The literature has focus on how dialogical co-creation benefit customers and the firm through enhance customers’ self-efficacy and satisfaction with co-creation process. This study explore how dialogical co-creation entails the process that increase customers’ happiness and well-being in addition to their behavioral intention Past studies focused on exploiting knowledge from customers in service collaboration. However, interaction between customers and the firm is the core element to make dialogical co-creation possible. Interactions refer to the situation in which interacting parties are involved in each other’s practices, which can be seen as a dialogical process. Therefore, in this study, we examined whether the interaction-based dialogical co-creation will increase customers’ self-efficacy and their satisfaction with co-creation process and then influence their happiness.